(2015 - Partnershship project)   Rozenbal is a multinational brand of cleaning products, which had a big success in 80’s. Nowadays though, the brand seems to meet a lot of competition, and doesn’t have a proper brand identity, with many incoherent ranges (picture on the left). The cleaning product brand then asked us to find a solution to keep being competitive.

 

Instead of trying to revolutionise the broom field, which already works quite well, we decided to use the process and knowledge the brand already uses, within a coherent range.

 

Ergonomics led us tothe design research for each component of this coherent range, as well as simplicity. Wide shiny plastic surfaces completed by soft silicone, to make comfortable the handling of each product. This makes a strong brand identity.

 

Those white surfaces could also be supports for selling stickers, decreasing packaging   costs.